I have always thought that yellow was a good color for rain wear. It shows up!
On the most gloomy and rainy days you can see a person in a yellow rain coat even when they are a good distance off. A a recent study reported this week by several science news organizations that provides information related to another benefit.
In the recently published journal article, the authors describe their study in which they polled participants in 55 different countries. They present their findings that the color yellow can give rise to feelings of joy, a yellow-joy association. However, the level of rise of joy was found to be dependent on the climate and physical environment of the country. Less than 6% of the participates in Egypt found joy in yellow. The countries in which there were more sunny days did not rate high on a yellow-joy association. But in Finland where the weather is not as sunny, and clouds and fogs and plenty of snow all abound, the color yellow leads to expressions of joy in 88% of the participants.
The study not only investigated emotions related to yellow, the 6,625 participants across the 55 countries were asked to rate their emotional feelings of 12 colors. The countries in which the study was conducted span the globe and include all continents except Antarctica. The study is representative of many cultures and climatic conditions.
Of the twelve colors, only yellow could be specifically linked to an increase of emotions and be related to environmental conditions the participants found within their home country.
Across the full set of participants, the study found a yellow-joy association in over 48% of the participants. But as presented earlier the countries in which sunshine was prevalent had a lower association. In the countries where sunshine was less prevalent, there was significantly higher yellow-joy association.
When I was a child I had a long skirted yellow rain “slicker”. I remember enjoying rainy days because when I was outside I could enjoy the world in a different way. There were puddles to jump in. I could feel the rain being blown into my face. I could hear the wind blowing through the canopy of the trees. I not only enjoyed the experience, but according to the study my enjoyment may well have been enhanced due to the yellow slicker that I was wearing. The picture below is based on a drawing I made when I was a child. It provides an expression of my feelings at that time, in the rain.
Today, I have a yellow rain suit. Now there are streams in the woods that I enjoy forwarding. The grey skies to me mean that I can enjoy the natural aspects of the woodlands and fields, and still experience what is not an every-day occurrence. And wearing my yellow rain suit becomes an amusing experience for me – and perhaps for the squirrels too. The color yellow can make you happier. When the sky is grey and there’s a chance for being moody, put on yellow and enjoy the day.
The study by D. Jonauskaite (et. al.), The sun is no fun without rain: Physical environments affect how we feel about yellow across 55 countries, is published on-line in The Journal of Environmental Psychology, as a pre-proof edition.